The meta strategy of influencing as many people as possible is to become like your target audience. The more you make clear that you are one of them, the faster and easier it will become to influence them. You disguish yourself to hijack the existing brain patterns so they’ll act in your benefit. For instance, if you want to sell pizza, you make sure that you are recognized as a pizza joint and you direct an already existing desire to eat pizza towards your pizzas. But what people overlook is that this is a matter of them influencing you rather than you infleuncing them!
When you want to achieve a big change you have to change existing brain patterns! These patterns have formed either by associative learning (Pavlov) or instrumental learning (Skinner). At the same time you have to take into account how evolution have formed brain types. Brain types structure people’s emotions, motivation and cognition. So in order to achieve big changes you need to be able to (1) take into account people’s brain type, (2) break old associations and create new ones and (3) break old behavioral patterns and create new ones.
VU-university certified OBM trainer/coach & Licensed NLP Master Trainer Joost van der Leij
Joost van der Leij is an academically trained philosopher who specializes in how to increase influence. He is the author of more than twenty books, including the NLP standard work, Brain Training, and the first Dutch book on Cybernetic Big Five Theory, The Neurogram Handbook.
Joost van der Leij teaches Organization Behavior Management (OBM), hypnotic language patterns and Cybernetic Big Five Theory at the VU-university of Amsterdam and the Erasmus University of Rotterdam.
Joost van der Leij is the expert in increasing influence. Not just 1-on-1 when coaching people or 1-on-many when training the unconscious of a whole group of people. But also in how he has initiated major changes in the world of NLP with the introduction of ABC-NLP. He has done the same in the world of the Enneagram with the Neurogram. And now he does in increasing influence.
Joost van der Leij is one of the few Licensed NLP Master Trainers worldwide who are personally certified by Richard Bandler. Joost van der Leij is the only Dutch NLP trainer who is personally thanked in a book by Richard Bandler. Joost is literally the only NLP trainer worldwide who teaches NLP at real universities because he developed ABC-NLP. In short, Joost van der Leij is the perfect trainer to ensure that you learn to increase your influence. He is literally the only trainer worldwide who combinaes Cybernetic Big Five Theory, Organizational Behavior Management and hypnotic language patterns. When you participate in the Increase Your Influence course, you are always trained by Joost van der Leij himself. So no anonymous B choices, but the master himself.
“Thanks to his thorough philosophy eductioan, Joost is able to provide solutions for important life issues in an extremely convincing manner. This results in one publication after the other, which help me to further clarify partly intuitive views on behavioral science and business administration. He is also an unprecedented oracle as a trainer, in which he fluently shows his enormous knowledge and skills through formal and informal hypnosis, of course without any hesitation.”Dr. Marius Rietdijk, scientific director Aubrey Daniels Research Institute for Behavior Analysis at the Free University of Amsterdam